West Ham United Football Club is an English professional football club that plays its home matches in Stratford, East London.

We were engaged by WHU FC as long term partners to help steer them through their ambitious and far reaching digital transformation goals. In 2016, PD collaborated with WHUFC to create a digital online sponsorship platform to enable them to further monetise their website to reach a global fan base .

A series of discovery sessions and fan workshops allowed us to pinpoint stakeholder needs and refine the club’s digital strategy, defining a new dual-aspect proposition.

With the club’s strategic goals in mind, the site was restructured to bring key sections to the fore, placing a greater emphasis on fan favourites and commercially focussed sections. This, combined with an emphasis on accessibility standards has led to a streamlined user experience that places WHU FC head and shoulders above the competition.

With a mobile first approach, the site is optimised for the best performance in all modern devices. Lightweight with fast load times, it leverages a powerful dynamic image sizing CDN, cached apis of simplified layers of detailed stats, team and player data and instant publishing with dynamic caching with Cloudflare.

Under the hood, it utilises a powerful and robust componentised architecture built with .NET Core and React JS to create a powerful hybrid of backend and front end technologies delivering the right content at the right time to the user in the most efficient manner.