The Porsche 911 is the flagship of the current line up of Porsche. It is a two-door grand tourer made by Porsche AG of Stuttgart, Germany. It has a distinctive design, rear-engined and with independent rear suspension, an evolution of the swing axle on the Porsche 356.
The team’s marketing department consulted with PLOT in creating and implementing its marketing activity specifically for the 911 marque. Being a unique and exciting car, we were tasked to capture that excitement using the latest technology available in an iPad application.
The app was designed to cocoon consumers and aspirational consumers in a unique brand environment focusing on the Porsche 911 models.
Designed in full HD and containing integrated video as well as a function allowing users to view their favorite model in a 360-degree rotation, the app also offers options to go on a virtual test drive, find a local dealer and browse the catalogue.
The Porsche 911 app is available for free in Apple’s App Store.
Design a specifc iPad App for the Porsche 911
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